If you’re a business owner, you need to know Cliff. He works tirelessly from home as a freelance web designer. Cliff might never become famous, but he’s trying. He’s great at what he does. He works hard, has built a fantastic client portfolio, and dreams big. You’d never guess that an IP address could slow down Cliff as he works. It did.
How do I get a new IP address?
As a creative professional, Cliff does a lot of work using his computer. However, when the time comes for him to upload his work to a live web server, he uses FTP and other tools. Sounds good, right?
Cliff’s problem began when uploading new files to a client’s web hosting provider. The web host started to block Cliff’s IP address for too much activity. Cliff contacted the service provider who subsequently told him that they automatically block IP addresses that have too much activity.
What? If you have a web hosting service, you’d think they would expect you to upload a lot of files, right? Regardless, Cliff’s work came to a standstill. Could he make his deadline?
Cliff gets a VPN
Cliff contacted his ISP and asked them to give him a new IP address. “Sorry,” they said. They only do that under very specific and unusual conditions. So, Cliff got a VPN.
When you connect to a VPN, you create a secure tunnel between your computer and a VPN server. On the other end, you get a new IP address that is, practically speaking, anonymous and private. At the time, Cliff wasn’t interested in the security aspects of a paid VPN service: He just needed a new IP address to get around the hosting provider’s block.
It worked! Without leaving the comfort of his home office, Cliff was able to reconnect to his client’s FTP server.
Yes, he got blocked again. So, what did he do? Cliff simply disconnected his VPN and then reconnected. As a result, he got a new IP address and was able to continue his work.
Why do YOU need a new IP address?
Not everyone needs a new IP address for a new reason. However, this need can arise whenever your IP address gets blocked:
- You wrongly got flagged for spam.
- Your trial subscription for software has expired, and you want to start a new one.
- You can no longer use certain IM and live chat applications.
- Your ISP is blacklisted on a remote host.
- Automated software flagged your IP for malware or a virus.
- You attempt to access geo-restricted sports and entertainment content.
As a small business owner, where you are the business, you can’t afford downtime. So, always have your VPN handy, so you can get a new IP address and continue working.
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